一座“空城”，靠什么打响新品牌

Core Insights - The Hunan provincial government aims to develop Zhangjiajie into a world-class tourist destination, emphasizing the integration of culture and tourism while leveraging local resources for development [1][2] - The Duyong Ancient City project, once a flagship initiative with an investment of 2.4 billion yuan, has faced significant operational challenges, resulting in over 1 billion yuan in cumulative losses after four years of trial operation [1][2] Group 1: Tourism Development Strategy - The government stresses the importance of market-oriented and legal principles in revitalizing existing tourism resources and enhancing promotional efforts [1][2] - Zhangjiajie has seen a steady increase in tourist numbers, with 27.8 million visitors and total spending of 39.48 billion yuan from January to July, marking growth rates of 5.2% and 8.1% respectively [1] - The city is also focusing on innovative operational models and the development of new urban leisure and vacation offerings [1][2] Group 2: Duyong Ancient City Challenges - The Duyong Ancient City has been criticized for its lack of diverse attractions, with only a few operational shops out of 198, leading to a failure to attract sufficient visitor traffic [2] - Nationally, nearly 40% of over 27,000 tourism-related enterprises in ancient towns are reported to be in poor operational conditions, highlighting a broader issue within the sector [2] - The city government is considering creative suggestions from the public to enhance visitor experiences and diversify offerings in the ancient city [3] Group 3: Future Plans - A comprehensive restructuring and revitalization of Duyong Ancient City is currently underway, with plans to complete quality upgrades and reopen for external operations by July next year [4]