按需定制模式如何帮助跨境卖家？

Core Insights - The "Print on Demand" (POD) model is transforming the landscape for cross-border sellers by addressing inventory and profit challenges faced by traditional sellers [1][2] - The upcoming conference in Hangzhou aims to explore how the POD model can help sellers capitalize on personalized consumer trends and redefine business logic [1] Group 1: Challenges Faced by Traditional Sellers - Traditional cross-border sellers struggle with inventory management, facing the dilemma of overstocking and potential losses from unsold goods [1] - High competition leads to low profit margins, with some products yielding less than 10% profit, often lower than shipping costs [1] - The high cost of trial and error in product differentiation discourages sellers from pursuing unique offerings [1] Group 2: Advantages of the POD Model - The POD model eliminates inventory risk by producing items only after orders are received, allowing for zero inventory [2] - Customization in design enhances product uniqueness, enabling sellers to charge premium prices, sometimes doubling the price for personalized items [2] - The flexibility of one-piece orders allows sellers to test products at low costs, significantly reducing trial and error expenses [2] Group 3: Market Potential and Trends - The POD model covers a wide range of popular product categories, including T-shirts, hoodies, hats, mugs, and decorative art [2] - The rise of AI design tools facilitates rapid development of differentiated products, often leading to viral success on platforms [2] - The POD model is emerging as a new trend in cross-border e-commerce, particularly appealing to sellers with limited capital and concerns about inventory [2]