工业风撞上二次元 复兴岛秒变“痛岛” 今起至10日 小红书“RED LAND”全球首个开放世界冒险岛活动举行

Core Concept - The "RED LAND" event in Shanghai represents a fusion of industrial heritage and contemporary pop culture, featuring over 50 international IPs in a 2.5D immersive experience [1][3][4] Group 1: Event Overview - The event spans three days from August 8 to August 10, 2023, at Shanghai's Fuxing Island, covering an area of 80,000 square meters [1][2] - It aims to create an interactive "2.5D open world" that integrates gaming and anime elements into the industrial landscape of Fuxing Island [1][2] Group 2: Features and Attractions - The event includes popular IPs such as Pokémon, Genshin Impact, and Cyberpunk 2077, along with over 20 classic anime IPs and 10 original exhibition booths [3][4] - Attendees can engage in various immersive experiences, including themed areas like "Time Port," "Rebirth Trial Ground," and "Daydream Forest," tailored to different IPs [3][4] Group 3: Cultural Impact - The event serves as a cultural bridge, allowing high-quality IPs to break into the real world and integrate gaming and anime experiences into everyday life [3][4] - The rise of the 2D culture reflects a shift from niche interest to mainstream popularity, with significant engagement on platforms like Xiaohongshu [4][5] Group 4: Economic Implications - The Yangpu District supports the event with a budget of 5 million yuan in consumer vouchers to enhance the experience for attendees [8][9] - The district aims to build a "2D brand aggregation area," leveraging events like "Shanghai Dimension Roaming Festival" to stimulate local economic activity [9] Group 5: Community Engagement - The event fosters real connections among young people who share interests in gaming and anime, promoting a new form of social interaction [5][7] - Participants can engage in activities that blend their hobbies with social experiences, enhancing community ties [5][7]