防范直播间里的“坑老陷阱” 守住老年人的“指尖钱包”

Group 1 - The "Elderly Service Consumption Season" launched in July aims to stimulate the silver economy by promoting flexible marketing strategies like live streaming for elderly products [1] - There are over 300 million internet users aged 50 and above in China, with a consumption capacity exceeding 7 trillion yuan annually, highlighting the potential of the silver economy [1] - Live streaming has become a popular shopping method among the elderly, but they are often vulnerable to misleading information and scams due to their limited ability to discern online content [1][2] Group 2 - "Story-driven live streaming" is emerging as a new tactic to engage elderly consumers, using emotional narratives to encourage purchases [2] - Many elderly individuals are spending significant amounts of money on products promoted in live streams, often without realizing the potential for fraud [3][4] - The emotional connection created in live streaming environments can lead to irrational purchasing decisions among elderly consumers [5] Group 3 - Complaints about scams involving low-quality products are common, with elderly consumers often falling victim to deceptive pricing and emotional manipulation [3][6] - The process of seeking redress for scams is fraught with challenges, as many elderly victims face difficulties in navigating complaint systems and often receive inadequate responses from platforms [6] - Regulatory measures are being introduced to protect elderly consumers, including guidelines for verifying the legitimacy of products sold in live streams [7] Group 4 - Community initiatives and technological solutions are being developed to educate elderly consumers about potential scams and enhance monitoring of live streaming activities [7]