（活力中国调研行）花香巧韵赋彩 “香甜美”嘉善有颜值更有产值

Core Insights - Jiaxing's Jiashan County is positioned as an important gateway to Shanghai and aims to become a model for high-quality county-level development by 2035, as outlined in the national development plan [1] - Despite not yet reaching the "trillion club" in economic scale, Jiashan stands out due to its unique industrial and cultural initiatives [1] Group 1: Chocolate Town Initiative - The Gaofeisong Chocolate Town in Jiashan integrates tourism and industry, creating a complete industrial chain from cocoa sourcing to chocolate production and cultural experiences [3] - The town aims to attract over 1 million visitors in 2024, significantly impacting local dining and accommodation sectors [3] Group 2: Rhododendron Flower Industry - Jiashan hosts the largest rhododendron cultivation base in Zhejiang, which is also recognized as a representative project of intangible cultural heritage [4] - The "company + base + farmer" model has been adopted to enhance agricultural productivity and promote local economic development [4] Group 3: Cultural Heritage and Community Engagement - Local artisan Ding Hailong promotes traditional mud sculpture, engaging over 400 villagers in training and attracting more than 100,000 visitors to his workshops [5] - The mud sculpture initiative generates an annual output value of approximately 2 million yuan, contributing to rural revitalization and cultural preservation [5]