暑期档票房蓬勃复苏

Group 1 - The summer film market in 2025 is experiencing a robust recovery, with total box office surpassing 7.6 billion yuan as of August 7, driven by leading films [1] - "Nanjing Photo Studio" has emerged as the biggest dark horse, accumulating over 1.8 billion yuan in box office, making it the highest-grossing film since the Spring Festival [1] - A total of 128 films are scheduled for the summer season, including 45 dramas and 29 animations, indicating a diverse supply to meet varied audience demands [1] Group 2 - Dongfang Securities reports that "Nanjing Photo Studio" significantly exceeded expectations, potentially contributing an additional 3 billion yuan to the overall box office [2] - The current trend shows that audiences prefer selective viewing, with major releases still attracting large crowds, but regular viewing frequency facing challenges [2] - The industry expert suggests that the phenomenon of "single film driving the market" reflects a transitional phase, emphasizing the need for structural reforms to achieve a healthy ecosystem in the film market [2]