【金融头条】银行理财寻路2024

Core Insights - The development of bank wealth management has lagged behind, with public fund scale surpassing bank wealth management for the first time by June 2023, indicating a shift in competitive advantages [2] - The bank wealth management industry is undergoing a reassessment of its service clientele, operational models, and positioning to regain competitiveness [2][4] - The industry is expected to transition towards professional asset management companies in 2024, enhancing risk preference, product structure, and investment research capabilities [2][4] Industry Challenges - The year 2023 has been challenging for the industry, with both scale and performance under pressure, leading to adjustments in product performance benchmarks and fee structures to attract investors [4][5] - Bank wealth management scale fluctuated significantly, increasing from 23.4 trillion yuan at the end of 2019 to 25.34 trillion yuan by mid-2023, but saw a notable decrease compared to 2022 due to declining product yields [4][5] - The low risk tolerance of clients and the contradiction with the net value of wealth management products have led to increased volatility in product scale, complicating investment strategies [5] Strategic Shifts - The investment environment for bank wealth management has undergone five key changes, including more rational market expectations, low client confidence recovery, and a shift towards stable asset structures [8] - The focus for 2024 will be on maintaining a balanced approach to asset allocation, emphasizing safety and supporting national strategies while managing risks effectively [11] - There is a need for bank wealth management companies to diversify their product offerings, including cash and short-term debt products, while also exploring higher volatility products to create a more comprehensive product system [9][10] Future Outlook - The bank wealth management sector is projected to achieve a 10% growth in scale in 2024, with total assets expected to reach between 31 trillion and 32 trillion yuan [13] - The performance benchmark for wealth management products is anticipated to stabilize and potentially rise, which could support growth in the sector [13] - The asset allocation strategy will continue to follow the "80-20 rule," with a focus on maintaining a balance between safe assets and higher-yielding investments [13]