茶百道立秋半日销量环比涨超340%

Core Viewpoint - The launch of "the first cup of milk tea in autumn" on August 7 has significantly boosted the milk tea market, reflecting the continuous release of consumer potential in the beverage industry [1] Group 1: Market Performance - The milk tea brand Cha Bai Dao experienced a remarkable increase in product sales and revenue, with both metrics rising over 340% on the day of the event [1] - Nearly 2000 stores nationwide reported a sales increase exceeding 500% [1] Group 2: Popular Products - "Ice milk" has emerged as the most popular choice for the first cup of milk tea this autumn, with nearly 200,000 cups sold of various ice milk products by Cha Bai Dao [1] - The "Sunshine Green Grape Ice Milk" single product sold over 100,000 cups, becoming the best-selling item of the day [1] Group 3: Industry Trends - Ice milk represents a shift towards healthier options in the new tea beverage industry, with Cha Bai Dao being a pioneer in this category [1] - The brand's innovative approach, combining "real fruit + real tea + real milk," has resonated with consumers, making the ice milk series one of the standout new product categories this year [1]