BuzzFeed (BZFD) Q2 Revenue Jumps 18%

The latest quarter saw significant revenue growth, mainly as a result of double-digit increases in high-margin lines. Programmatic advertising, where ads are sold using algorithmic technology, rose 11% year over year to $17.4 million. This type of ad sales is considered more scalable and predictable. In contrast, direct-sold advertising, which involves deals negotiated with advertisers, dropped 31%. Management attributes this decline to a deliberate shift away from this more volatile revenue source, reflect ...