“秋天第一杯奶茶”收官，美团停发战报：不想向奶茶注入更多泡沫

Group 1 - The promotional event "First Cup of Milk Tea in Autumn" has concluded, with significant sales increases reported by major brands like Bawang Tea and Kudi Coffee [1] - Bawang Tea reported a 200% month-on-month increase and a 28% year-on-year increase in sales for the "First Cup of Autumn" promotion [1] - Kudi Coffee's sales on the day of the event were 2.5 times higher than the same day last year, with a 628% increase in orders for its popular product [1] Group 2 - Meituan's CEO indicated that the total order volume in the instant retail market has reached 250 million, but much of it is considered "bubble" [2] - Following a collective commitment to "regulate promotions," major platforms like Meituan and Taobao shifted their competitive strategies from price wars to focusing on quality and service [2] - Economic experts suggest that post-regulation, promotions will become more rational and focused on quality, with increased marketing investments in storytelling and service optimization [2]