焦点访谈丨“为一场比赛，奔赴一座城” 赛事如何成为带动发展的“经济引擎”？

Core Insights - The article discusses the growing trend of sports events driving local economies by boosting consumption in transportation, tourism, dining, and accommodation sectors. It emphasizes the transformation of event traffic into economic growth for various regions [1][11][36] Group 1: Event-Driven Economic Growth - Local sports events are becoming a focal point for economic development, with many regions leveraging these events to stimulate consumption and tourism [1][11] - The "event economy" is seen as a way to turn sports events into economic engines, benefiting both individuals and local areas [1][11] - The integration of cultural experiences and local attractions into sports events enhances participant engagement and drives additional spending [5][7] Group 2: Policy and Strategic Support - National policies are promoting the development of event economies, encouraging the creation of unique event brands and integrating sports events into tourism and commercial activities [11][13] - The government has issued guidelines to foster new consumption scenarios through sports events, responding to the public's demand for enhanced consumer experiences [11][36] Group 3: Case Studies and Examples - The Sanya economic circle's trail running event showcases how sports can connect scenic spots and cultural experiences, leading to increased participation and spending [3][5] - Shanghai's hosting of international events like the Formula 1 Grand Prix has generated significant economic benefits, with direct economic impacts reaching 11.378 billion yuan in 2024 [15][17] - Chengdu is focusing on utilizing its event legacy to create new consumption opportunities, with venues like the Phoenix Mountain Sports Park attracting local engagement and tourism [25][30] Group 4: Consumer Engagement and Experience - Events are evolving to provide immersive experiences, with participants seeking not just competition but also cultural and social engagement [5][7] - The concept of "观赛之旅" (watching events as a journey) is being implemented, where ticket holders receive discounts at local businesses, enhancing the overall consumer experience [19][21] - Understanding participant demographics and preferences is crucial for tailoring services and maximizing economic impact [23][37]