Mei Ri Jing Ji Xin Wen·2025-08-08 06:07Group 1 - The promotional event "First Cup of Milk Tea in Autumn," likened to "Double 11" in the milk tea industry, has concluded, with significant sales increases reported by major brands [1] - Bawang Tea reported a 200% month-on-month increase and a 28% year-on-year increase in sales for the "First Cup of Autumn" promotion [1] - Kudi Coffee's sales on the day of the event were 2.5 times higher than the same day last year, with a 628% increase in orders for its popular product since the start of the marketing campaign [1] Group 2 - Meituan's CEO indicated that the total order volume in the instant retail market has reached 250 million, but most of it is considered "bubble" [2] - Following a collective commitment to "regulate promotions," major platforms have shifted their competitive strategies from price wars to focusing on quality and service [2] - Economic experts suggest that post-regulation, promotions will become more rational, with an increase in marketing investments, particularly in social media, for both milk tea and other restaurant brands [2]