南向资金扫货港股，国产IP差异化逐鹿海外，聚焦港股消费ETF（513230）布局机会

Group 1 - Southbound capital has accumulated a net purchase of 894.28 billion HKD as of August 7, 2023, which is equivalent to 111% of the total for the entire year of 2024, setting a new historical high [1] - Southbound capital has recorded net purchases for three consecutive trading days, with amounts of 23.43 billion HKD, 9.48 billion HKD, and 0.66 billion HKD from August 5 to August 7, respectively [1] - The top five net purchases in the past week were Tencent Holdings (4.28 billion HKD), Alibaba (3.81 billion HKD), Xiaomi Group (3.46 billion HKD), Li Auto (2.84 billion HKD), and Meituan (2.73 billion HKD) [1] Group 2 - The "Guzi economy" is rapidly developing, driven by the Z generation's self-demand, the rise of domestic IP, and supported by diverse channels and policy guidance for consumption [1] - The market size of China's pan-2D and peripheral market is expected to reach 597.7 billion CNY in 2024, with the "Guzi economy" market size projected to be 168.9 billion CNY, reflecting a growth of 40.6% compared to 2023, and expected to exceed 300 billion CNY by 2029 [1] - The industry is transitioning from being led by Japan to a competitive landscape among domestic IPs, characterized by diversified product forms and a consumer profile that trends towards female and youth demographics [1] Group 3 - The Hong Kong Stock Consumption ETF (513230) tracks the CSI Hong Kong Stock Connect Consumption Theme Index, packaging leading internet e-commerce and new consumption stocks, covering various sectors including Pop Mart, Miniso, Lao Pu Gold, and Mixue Group [2] - The ETF includes major internet e-commerce leaders such as Xiaomi, Alibaba, Tencent, and Meituan, highlighting a strong technology and consumption attribute [2]