优化门店结构、聚焦提质增效 红旗连锁2025年实现中期净利润2.8亿元

Financial Performance - In the first half of 2025, the company achieved operating revenue of 4.808 billion yuan and a net profit attributable to shareholders of 281 million yuan, representing a year-on-year increase of 5.33% [1] - The company reported a non-recurring net profit of 262 million yuan, up 8.63% year-on-year, with a diluted earnings per share of 0.2065 yuan [1] - Despite a slight decline in revenue, net profit increased due to optimized store structure and cost savings, with operating profit growth supported by a 6.5% decrease in three types of period expenses [2] Operational Strategy - The company adheres to a "product + service" differentiation strategy, focusing on providing safe products and convenient services to enhance customer loyalty [1][3] - The company has developed a professional product quality control team and system, ensuring reliable product quality and efficient service [3] - The company is actively pursuing online and offline integration, utilizing social e-commerce platforms to increase exposure and conversion rates, and implementing a model of "online sales + offline redemption" [3] Social Responsibility - The company actively engages in social responsibility initiatives, signing strategic cooperation agreements with local governments to promote agricultural economic development and support local farmers [4][5] - The company has participated in various charitable activities, including disaster relief efforts and donations to support education and community welfare [6] - In 2025, the company contributed a total of 2.1 million yuan to various charitable organizations, focusing on education, rural revitalization, and support for vulnerable groups [6]