守住钱袋子！浙商银行用“善”的行动筑牢防非反诈金融“防火墙”

Core Viewpoint - The rise of illegal financial activities, including virtual currency speculation and deceptive financial products, poses significant risks to consumers, prompting financial institutions like Zheshang Bank to enhance consumer education and prevention measures [1][2][3]. Group 1: Illegal Financial Activities - Various forms of illegal financial activities have emerged, such as virtual currency speculation, gold custody, and deceptive health services, which disrupt market order and harm consumer rights [1]. - The National Financial Supervision Administration has initiated a campaign to raise awareness about illegal financial activities, emphasizing prevention as a primary strategy [1]. Group 2: Consumer Education Initiatives - Zheshang Bank has implemented diverse educational platforms, including short videos and live broadcasts, to enhance consumer awareness of financial fraud [2][3]. - The bank organized a short video competition to create educational content on prevalent illegal financial activities, resulting in over 90 submissions that were widely shared [2]. Group 3: Targeted Outreach - Zheshang Bank has tailored its prevention strategies to specific demographics, focusing on vulnerable groups such as the elderly and children [4]. - The bank conducts regular financial education sessions at senior universities and schools, reaching over 500 elderly individuals and 800 students in recent years [4]. Group 4: Future Plans - The bank aims to continue its long-term financial education efforts, leveraging digital technology to provide consumers with accessible and diverse educational resources [5].