Zhong Guo Jing Ji Wang·2025-08-08 07:25Core Points - China Life Insurance has been the title sponsor of the NYBO Youth Basketball Open for eight consecutive years, demonstrating its long-term commitment to youth basketball development in China [1][2] - The NYBO tournament has expanded significantly since its inception in 2017, growing from 29 regions and 10,618 participants to a nationwide event covering 30 provinces, 141 cities, and 169 regions, attracting over 340,000 youth and completing more than 110,000 matches [1][2] - The upcoming finals will take place from August 11 to 17 in Ordos, Inner Mongolia, showcasing the continued growth and popularity of youth basketball in China [3] Company Initiatives - China Life Insurance aims to deepen its collaboration with NYBO by leveraging its national service network to enhance the event's influence and accessibility for more youth [2] - The company plans to explore the integration of "sports + technology" and "sports + education" to optimize the experience and promote basketball programs in schools, contributing to the "integration of sports and education" [2] - The commitment to sports philanthropy reflects China Life's role as a state-owned financial insurance enterprise, focusing on building a vibrant youth basketball ecosystem [2] Industry Impact - The partnership between China Life and NYBO exemplifies the alignment of corporate social responsibility with national sports development strategies, reinforcing the idea that a strong youth sports program contributes to a stronger nation [3] - The event serves as a platform for youth to pursue their dreams and embodies the spirit of sportsmanship, which is essential for nurturing responsible future leaders [3]