合资险企率先下调分红险预定利率 新一轮保险产品预定利率调降或将启幕

Core Viewpoint - The insurance industry is witnessing a significant shift in the pricing of insurance products, particularly with the introduction of new dividend insurance products that have lowered the guaranteed interest rates, indicating a broader trend towards risk-sharing and dynamic pricing mechanisms in the sector [1][2][3]. Group 1: Product Adjustments - Tongfang Global Life has launched three new dividend insurance products with a guaranteed interest rate reduced from the market's current maximum of 2% to 1.5% [1]. - Other insurance companies, such as Zhongying Life and Fosun Baodexin Life, have also halted sales of products with higher guaranteed interest rates, indicating a market-wide adjustment [1][4]. - The current regulatory framework sets the maximum guaranteed interest rates for ordinary insurance products at 2.5%, for dividend insurance at 2.0%, and for universal insurance at 1.5% [1]. Group 2: Regulatory Changes - The Financial Regulatory Bureau has introduced a new pricing mechanism that links guaranteed interest rates to market interest rates, which will be adjusted dynamically [2]. - The Bureau's notifications emphasize the need for insurance companies to adjust their product pricing based on quarterly research values published by the industry association [2][5]. Group 3: Market Trends - Analysts expect that the downward adjustment of guaranteed interest rates will lead to improved profitability for insurance products, as it will lower the funding costs associated with new policies [5]. - The trend towards dividend insurance is gaining momentum, with nearly 40% of new life insurance products launched this year being dividend-type, reflecting a shift in consumer preference [6]. Group 4: Strategic Insights - Industry experts suggest that the insurance sector is moving away from high guaranteed returns towards products that offer a combination of guaranteed and variable returns, aligning with long-term investment strategies [3][6]. - Companies are focusing on optimizing product costs and managing risks more effectively, which is essential for sustainable growth in a low-interest-rate environment [4][6].