保险专业中介机构数量连续6年下滑 科技化或成“破局”方向

Core Viewpoint - The number of insurance professional intermediary institutions in China has been declining for six consecutive years, with a total of 2,539 institutions by the end of 2024, down from 2,642 in 2019, indicating a trend of market exit due to intensified competition, increased sales difficulties, and stricter regulations [1][2][3]. Group 1: Market Trends - The decline in the number of insurance professional intermediary institutions is attributed to intensified industry competition, increased difficulty in selling insurance products, and stricter regulatory measures [1][3]. - In 2024, 12 insurance intermediary institutions have exited the market, with an additional six insurance agency licenses being revoked [2]. Group 2: Reasons for Market Exit - Increased competition has made survival difficult for weaker insurance intermediaries, especially with the rise of online direct sales by insurance companies, reducing reliance on intermediaries [3]. - The insurance industry is undergoing a transformation, with decreasing preset interest rates for life insurance products leading to increased sales challenges and operational pressures for intermediaries [3]. - Stricter regulatory requirements, including higher capital requirements and qualifications for executives, have raised operational barriers for insurance intermediaries [3][4]. Group 3: Regulatory Impact - The "reporting and operation consistency" policy has effectively curbed excessive competition in fees within the insurance industry, but it has also led to a decrease in average commission levels, impacting the income of many intermediaries [4]. - While the policy has posed challenges for smaller institutions, it is expected to enhance the overall quality and profitability of the insurance intermediary sector in the long run [4]. Group 4: Technological Advancements - In contrast to the decline of traditional intermediaries, a new wave of insurance intermediaries leveraging technology and internet transformation is emerging, with several companies seeking to go public [5][6]. - These new intermediaries are capitalizing on technological advancements, risk management services, and high-quality teams to navigate regulatory changes and competitive pressures [6]. - The future of insurance intermediaries is expected to trend towards greater specialization, technological integration, platform development, and diversification [6].