金融消保在行动——国寿寿险用心用情“为民办实事”
Zhong Guo Jing Ji Wang·2025-08-08 07:27

Core Insights - The company emphasizes its commitment to enhancing financial services for various demographics, including the elderly, new citizens, and foreign residents, by implementing user-friendly solutions and community support initiatives [1][5]. Group 1: Services for the Elderly - The company launched the "Respect for the Elderly Mode" on its app in 2021, which received certification for accessibility in 2023, making it the first insurance app to achieve this [2]. - This mode features large fonts, high contrast, and voice navigation to assist elderly clients in using online services, along with a one-click call feature for customer support [2]. - The company also offers "Elderly Companion Classes" at its branches to help seniors navigate smartphone functions and online services [2]. Group 2: Support for New Citizens - The company has established a supportive service network across nearly 2,500 outlets in over 300 cities, providing essential services like drinking water and emergency supplies for new citizens such as delivery workers [3]. - It aims to create a "City New Harbor" by offering seasonal refreshments and cultural integration activities, enhancing the sense of belonging for new residents [3]. Group 3: Services for Foreign Residents - The company has improved financial services for foreign residents by adapting its systems to accommodate foreign identity documents, ensuring service levels are comparable to those for local residents [4]. - It has introduced English language support in its customer service and app, facilitating communication for foreign clients [4]. - Customized services are offered to foreign enterprises, including health management services tailored to the needs of their employees [4].