整治“存单变保单”要从根源入手
Jin Rong Shi Bao·2025-08-08 07:27

Core Viewpoint - The core objective of the newly released "Regulations on the Management of Commercial Banks' Agency Sales Business" is to strengthen the regulation of commercial banks' agency sales, particularly in the insurance sector, which has faced significant criticism for its practices [1][2]. Group 1: Regulatory Context - The banking sector's agency sales of insurance products have been plagued by issues, including misleading sales practices and unauthorized sharing of customer information, which have severely compromised consumer rights [1]. - Recent media investigations highlighted serious violations by banks in Wuhan, where insurance sales personnel misled customers by posing as bank staff and exaggerating insurance benefits while concealing unfavorable terms [1]. Group 2: Regulatory Measures - Since August 2023, regulatory authorities have emphasized the need for insurance companies to adhere to the "reporting and operation integration" principle, ensuring that pricing assumptions in product approvals align with actual business practices [2]. - The average commission rate for bank-insurance channels has decreased by approximately 30%, indicating initial success in curbing chaotic competition in this sector [2]. Group 3: Implementation of New Regulations - The new regulations will take effect on October 1, aiming to reshape the ecosystem of bank agency sales and protect consumer rights while promoting a healthy financial market [4]. - The regulations include comprehensive management responsibilities for banks regarding their partnerships with insurance companies, requiring regular evaluations and proper handling of customer service for exiting institutions [3]. Group 4: Risk Management and Consumer Protection - The regulations specify due diligence requirements based on product categories, necessitating comprehensive evaluations and approvals from senior management for certain products to enhance risk control [3]. - A robust monitoring and management mechanism for the entire sales process is mandated, with specific provisions for vulnerable customer groups, such as the elderly, to mitigate misleading sales practices and safeguard their rights [3].