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破局银发经济!国寿寿险15城织就“保险+养老”生态网
Zhong Guo Jing Ji Wang·2025-08-08 07:26

Core Viewpoint - China Life Insurance Company is actively investing in the aging economy by utilizing various funds to enhance its healthcare and elderly care services, aiming to become a significant player in the silver economy [1][6]. Group 1: Investment and Fund Allocation - The company plans to utilize a total of 800 billion yuan across various funds: 500 billion yuan for the health fund, 200 billion yuan for the elderly care fund, and 100 billion yuan for the silver industry fund [1]. - The company is committed to building a comprehensive "insurance + health care" ecosystem, focusing on collaboration with enterprises in the health and elderly care sectors [1]. Group 2: Service Development and Community Engagement - China Life has launched home-based elderly care service trials in five major cities: Beijing, Shanghai, Guangzhou, Hangzhou, and Chengdu, providing tailored service packages for 616 participants [2]. - The company is conducting in-depth community research to understand the elderly's needs and preferences regarding care services, which will inform the optimization of service offerings [2]. Group 3: Institutional Elderly Care Projects - The company has established 18 institutional elderly care projects across 15 cities, including notable facilities like Tianjin Lejing and Suzhou Yajing, which offer a vacation-like living experience for seniors [3][4]. - The Tianjin Lejing project is recognized as a top-tier elderly care institution, integrating medical services and health insurance for comprehensive elder care [3]. Group 4: Innovative Product Offerings - China Life has introduced various "travel + care" products, such as "Travel + Elegant Rhythm," which leverage local cultural and tourism resources to provide a unique retirement experience [5]. - The company is also promoting seasonal offerings, like the "Crab Season Warm Journey," which combines culinary experiences with comfortable living arrangements for elderly residents [6]. Group 5: Strategic Goals and Future Plans - The company aims to enhance its asset-liability management and diversify its service offerings to meet the varying needs of different age groups, thereby transitioning from a risk compensator to a comprehensive elder care ecosystem builder [7].