保险市场“春寒料峭”：销售遇冷 分红险待“破冰”突围

Core Viewpoint - The insurance industry is experiencing a decline in premium income, with the first two months of 2024 showing negative growth in life insurance premiums, influenced by high previous sales and regulatory changes [1][4][5]. Group 1: Premium Income Performance - Several listed insurance companies reported poor premium income performance in the first two months of 2024, with some companies choosing not to disclose their premium data [1][2]. - The overall life insurance premium income for January and February 2024 was 9,458 billion and 12,997 billion respectively, showing a decline compared to the same period in 2023 [4]. - Only a few companies, such as New China Life and China Pacific Insurance, disclosed their premium data, with New China Life reporting a 29% year-on-year increase, while Sunshine Life reported a 4.9% decline [2][4]. Group 2: Regulatory Impact - Regulatory changes, including limits on preset interest rates and the "reporting and operation integration" policy, have contributed to the cooling of premium income [1][5]. - The new regulations set the upper limit for preset interest rates at 2.5% for ordinary insurance products and 2.0% for dividend-type products starting from September and October 2024 respectively [5]. Group 3: Shift to Dividend Insurance Products - The industry is shifting towards dividend insurance products, which are expected to account for over 50% of total premium income in the future [1][7]. - Companies are focusing on developing floating income products, with leaders from major insurance firms indicating a significant increase in the proportion of these products [7][8]. - Despite the potential for growth in dividend insurance, the current sales performance is still lacking, and agents face challenges in selling these products effectively [6][8]. Group 4: Sales Force Development - There is a consensus on the need to enhance the training and skills of the sales force to improve the sales of dividend insurance products [10]. - Companies are investing significant efforts in training their sales teams to align with the transition towards dividend insurance, aiming to avoid misguidance and mismatched customer needs [10].