智通财经网·2025-08-08 08:19Core Insights - The passenger car market in July 2025 saw record highs in retail, exports, wholesale, and production, with new energy vehicle (NEV) exports reaching an all-time monthly high [1] - Domestic retail of passenger cars from January to July 2025 achieved a cumulative growth of 10.1%, with July's retail growth at 6.3%, indicating a "low-high-flat" trend for the year [1][2] - The price war in the market has moderated, with various hidden incentives emerging, while NEV promotions remained stable at 10.2% in July [1][4] Retail Performance - In July, the national retail of passenger cars reached 1.826 million units, a year-on-year increase of 6.3% but a month-on-month decrease of 12.4% [2][9] - Cumulative retail from January to July 2025 was 12.728 million units, reflecting a 10.1% year-on-year growth [2][9] - The retail penetration rate of NEVs in July rose to 54.0%, supported by policies like tax exemptions for NEVs [2][15] Production and Wholesale - In July, the production of passenger cars was 2.229 million units, a year-on-year increase of 12.1% [7][9] - The wholesale of passenger cars reached 2.221 million units in July, marking a historical high for the month, with a year-on-year growth of 13.0% [9] - NEV production in July was 1.147 million units, up 22.3% year-on-year, while NEV wholesale reached 1.181 million units, a 24.4% increase [10][12] Export Trends - In July, total automobile exports reached 694,000 units, with an export value of $11.837 billion [7] - NEV exports accounted for 44.7% of total exports, with a year-on-year increase of 19 percentage points [7][16] - The export of NEVs in July was 213,000 units, a significant year-on-year growth of 120.4% [16] Market Dynamics - The overall inventory of passenger cars decreased by 90,000 units in July, indicating a proactive inventory reduction by manufacturers [10] - The market for traditional fuel vehicles saw a decline in exports, while NEV exports grew significantly, highlighting a shift in market dynamics [2][7] - The competitive landscape is evolving, with traditional automakers like Geely, Chery, and Great Wall Motors showing improved market shares in the NEV segment [5][18] Brand Performance - In July, domestic brands sold 1.21 million units, achieving a market share of 65.9%, a year-on-year increase of 4 percentage points [5] - The retail share of luxury vehicles decreased to 9.3%, with a year-on-year decline of 3 percentage points [5] - New energy vehicle sales from new entrants accounted for 21.4% of the market, reflecting a growing presence of new players [20]