江岸烟草零售终端升级实践

Core Viewpoint - The company aims to transform retail terminals from a single "cigarette sales point" to a "community comprehensive service carrier" through systematic upgrades, enhancing both operational efficiency and community service value [1] Group 1: Terminal Upgrade Practices - The company emphasizes the importance of standardized display construction to solidify terminal image, focusing on "visual norms, brand prominence, and clear categorization" [1] - A "basic layer + key layer" layout optimization is implemented to guide clients in standardizing cigarette cabinet zoning, significantly improving terminal cleanliness and brand display efficiency [1] Group 2: Scene Innovation - The company promotes the transformation of terminals from "selling products" to "creating scenes" based on community consumption needs and terminal location characteristics [1] - Community terminals are equipped with convenience service areas, resting facilities, and lifestyle-related products, while cultural street terminals incorporate local cultural elements to create themed experience spaces [1] - Terminals near campuses extend their offerings to include student supplies and cultural creative products, enhancing interaction and stickiness with the community [1] Group 3: Service Function Integration - The company integrates services such as package collection and information dissemination, collaborating with the community to conduct public welfare promotions and health lectures, thereby strengthening community service attributes [1] - Utilizing scene spaces, the company conducts tasting experiences and demand surveys, simultaneously collecting consumer feedback, transitioning the customer relationship from "supply-demand cooperation" to "value sharing" [1]