国窖1573冰·JOYS“灵感巴士”发车，解锁夏日微醺快乐

Core Insights - The article highlights the launch of the "Inspiration Bus" by Guojiao 1573 Ice·JOYS, which aims to promote a new dialogue between urban life and the enjoyment of ice-cold liquor during the summer heat [1][3] - The initiative includes a nationwide tour starting in Qingdao, featuring unique cocktails and interactive experiences that blend coffee and liquor, appealing to a younger, trend-conscious audience [5][7] Group 1: Event Highlights - The "Inspiration Bus" is designed to be a vibrant attraction in urban areas, offering a variety of ice-cold drinks and a relaxing space for people to unwind [3][5] - Special cocktails such as "Dopamine Oracle" and "Island Barley Light" are created to reflect the local culture of Qingdao, enhancing the overall experience [3][5] - The event in Qingdao features a "coffee and liquor" theme, where participants can learn about flavor profiles and create their own unique drinks [5][9] Group 2: Brand Strategy - Guojiao 1573 Ice·JOYS has been a pioneer in promoting the "ice drink trend" since 2009, continuously evolving its brand image to appeal to a younger demographic [7][12] - The brand's recent initiatives include collaborations with art festivals and local communities to create immersive experiences that combine art, social interaction, and high-quality liquor [7][9] - The "Inspiration Bus" will travel to multiple cities, including Shanghai and Shenzhen, to engage with local cultures and foster emotional connections through unique themed events [9][10] Group 3: Product Quality - Guojiao 1573 emphasizes the importance of serving its liquor at temperatures between 8°C and 12°C to enhance the tasting experience, which is supported by its high-quality production methods [12] - The brand's commitment to quality is rooted in its long-standing brewing traditions and the use of organic ingredients, ensuring that the flavor remains intact when served cold [12]