“出川”失败，“新零售”效果待显，红旗连锁中报营收首降

Core Viewpoint - Red Flag Chain, a local supermarket chain in Sichuan, reported a decline in revenue for the first time since its listing in 2012, with a revenue of 4.808 billion yuan in the first half of 2025, down 7.3% year-on-year, while optimizing store structure and improving efficiency led to an increase in operating profit [1] Financial Performance - The company achieved a net profit of 262 million yuan in the first half of 2025, an increase of 8.63% year-on-year [1] - The net cash flow from operating activities was 414 million yuan, a decrease of 4.85% year-on-year [1] - Earnings from investments in joint ventures, specifically New Net Bank, contributed 72.83 million yuan to total profit, accounting for 22.32% of the total profit [1] Business Strategy and Expansion - Red Flag Chain attempted to expand outside Sichuan by establishing a joint venture in Gansu in 2020, but this strategy faced challenges and was ultimately unsuccessful, leading to a withdrawal from the Gansu market by 2024 [2][3] - The company is now focusing on new retail models, including live streaming and O2O (online-to-offline) strategies, to boost performance [3][4] Recent Developments - The company underwent a change in control as state-owned Sichuan Investment took over from major shareholder Yonghui Supermarket, which has been reducing its stake in Red Flag Chain [5][6] - Following the change in control, the management team has remained largely intact, with the company continuing its strategy of integrating online and offline sales [6][7] - Yonghui Supermarket has been reducing its holdings in Red Flag Chain, with plans to further decrease its stake in 2025 [7]