Zhong Guo Jin Rong Xin Xi Wang·2025-08-08 11:01Core Insights - The release of the "Scientific Bra Selection White Paper" by JD Fashion provides a systematic guide for female consumers on bra selection, revealing current fashion trends and addressing the shift from functional necessity to self-pleasure in lingerie consumption [1][2] - The white paper aims to promote a scientific and standardized approach to bra purchasing, helping women establish a more informed consumer mindset [2][4] Industry Developments - The event featured discussions among industry leaders from brands like Aimer, Anlifang, and others, focusing on user needs, industry growth, and women's health [3][4] - Innovations in bra design were highlighted, such as Aimer's use of aerospace-grade memory foam for comfort and support, and Anlifang's commitment to sustainable production practices [3] - Solutions for specific consumer needs were presented, including designs that visually slim larger busts and enhance the appearance of smaller busts [3] Consumer Engagement - JD Fashion is actively addressing women's lingerie health needs through various initiatives, including health awareness campaigns and tailored lingerie solutions for different demographics [2][4] - The launch coincided with the JD 88 Bra Festival, offering significant discounts and a "discomfort return" policy to enhance consumer confidence in purchasing [1][2]