外卖商家也“照骗”：平台上的头像由AI生成，实际可能只有厨房

Core Viewpoint - The increasing use of AI-generated images for restaurant storefronts on food delivery platforms raises concerns about misleading advertising and consumer rights [1][20]. Group 1: AI-Generated Images in Food Delivery - Many restaurants are using AI-generated images that appear to show bustling dining environments, which may not reflect the actual conditions of the establishments [1][19]. - A random investigation of four restaurants in Shanghai revealed discrepancies between their online images and real-life appearances, with some establishments not even offering dine-in options [1][3][19]. Group 2: Platform Regulations and Responses - Meituan has established a special task force to address the use of misleading AI-generated images, emphasizing that such images can mislead consumers [2][20]. - Ele.me has also formed a task force to tackle the issue, focusing on improving rules and technology to identify and rectify misleading storefront images [2][20]. Group 3: Legal Perspectives on Misleading Advertising - Legal experts suggest that the key issue is whether consumers can reasonably identify AI-generated images as not representing the actual business premises [20][21]. - If storefront images are found to be misleading or fraudulent, the restaurants could face civil and administrative liabilities, and the platforms may also bear responsibility for not adequately vetting their merchants [22][24]. Group 4: Consumer Perception and Acceptance - Consumers generally accept some level of exaggeration in food advertising, but storefront images are expected to accurately represent the business, as they directly influence purchasing decisions [23][24]. - The introduction of regulations regarding AI-generated content will require businesses to disclose the use of such images, effective from September 1 [24].