“百镜大战”雷声大、雨点小，AI眼镜供应链痛点待解

Core Insights - AI glasses are seen as a new carrier for the application of AI large models, generating significant interest from brands, capital, and tech enthusiasts, yet the actual production remains limited [2][3] - The industry faces challenges in supply chain maturity, with companies struggling to meet consumer demands and integrate upstream components effectively [2][4] Industry Challenges - The lack of dedicated chips and core components hampers the development of AI glasses, with high return rates observed, such as a 40% return rate for Xiaomi's AI glasses [3][4] - Consumer expectations for multifunctionality in AI glasses create high demands on manufacturers, leading to difficulties in product development [4][5] - The supply chain for AI glasses is not yet fully developed, with issues in chip availability, AI algorithms, and production processes [4][6] Market Potential - Predictions indicate that the shipment of AI glasses in China could exceed 2.7 million units by 2025, representing a growth of over 200% from previous years [5] - Despite the anticipated growth, the AI glasses market remains small compared to the global smartphone market, which exceeds 1 billion units [5][6] Integration Difficulties - The AI glasses industry encompasses multiple components, including chips, sensors, and algorithms, but no single manufacturer has successfully integrated all aspects [6][7] - The complexity of integrating various technologies leads to challenges in achieving a cohesive product offering [6][7] Cost and Accessibility - The cost of components, such as Micro LED displays, significantly impacts the retail price of AI glasses, making them less accessible to consumers [7] - Companies are exploring cost-effective solutions and partnerships to enhance production capabilities and reduce prices [8][9] Distribution and Consumer Awareness - Traditional eyewear retailers face challenges in promoting AI glasses due to consumer awareness and the need for extensive product education [9][10] - Initiatives are being developed to assist traditional retailers in selling smart eyewear more effectively, including the introduction of specialized sales platforms [10]