Core Viewpoint - The article highlights the trend of young people returning to rural areas in Chongqing's Tongnan district, leveraging the internet and e-commerce to explore new opportunities in agriculture and rural development [1][5]. Group 1: Young Entrepreneurs in Rural Areas - Gong Yijia, born in 1992, has been engaged in rural e-commerce for over seven years, successfully selling agricultural products like ginger and rice to major cities and even exporting them [1]. - Jiang Feng, a former kindergarten teacher, joined the "Yumeiren" village broadcasting team, emphasizing the emotional connection and community engagement through live streaming and video content [3]. - Wen Chunlai, the village party secretary, transitioned from running a small renovation company to managing the needs of over 2,000 villagers, focusing on selling agricultural products through live streaming [3][4]. Group 2: Rural Development Initiatives - The "Tongnan Village Broadcasting" brand plan aims to empower locals to promote their hometown's culture and products through the internet, enhancing visibility and market reach [5]. - The trend of "reverse urbanization" is noted, with more urban residents choosing to move to rural areas, indicating a shift towards regional coordination and urban-rural integration [5]. - The initiative is seen as a platform for young people to innovate and start businesses in rural settings, aligning with broader urbanization trends [5]. Group 3: Innovation in Agriculture and Food - Li Youfu, with over 20 years in the restaurant industry, has introduced innovative dishes and snacks, such as lemon-flavored meals, to attract a wider audience [6]. - His online presence, "Tongnan Lemon Brother," showcases the potential of food to connect cultures and markets beyond local boundaries, particularly in Southeast Asia [6].
（走进中国乡村）从城市到田园 中国“西部菜都”年轻人回乡探寻更多可能
Zhong Guo Xin Wen Wang·2025-08-08 12:38