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欧定品牌:以“技术创新+情绪价值”探索出海新路径
Zhong Zheng Wang·2025-08-08 12:52

Core Insights - The article discusses the emergence of the Chinese men's clothing brand, Ouding, which aims to break the traditional low-cost export model by leveraging technology and emotional value to penetrate the global mid-to-high-end market [1][2] - Ouding's founder, Zhu Jiayong, emphasizes the need for Chinese apparel companies to transition from a profit-driven approach to a brand-driven strategy for sustainable international growth [1] Group 1: Company Strategy - Ouding is positioned as a new generation men's clothing brand that focuses on technological innovation and emotional value to differentiate itself in the global market [1] - The company has achieved over 50% annual revenue growth in recent years, supported by a robust supply chain and a large dataset of Chinese elite men's body shapes collected through thousands of fitters [1] Group 2: Market Approach - Ouding adopts a localized development strategy for overseas markets, recognizing the cultural diversity and multi-generational aspects of these regions [2] - The brand aims to build trust and user loyalty in international markets by utilizing technology as a key driver and providing emotional value that resonates with consumers' social and emotional needs [2]