智通财经网·2025-08-08 12:55Core Insights - Morgan Stanley's report highlights the rapid integration of AR features by Chinese manufacturers like Alibaba, Rokid, and Xreal in the AI+AR glasses sector, predicting an 80% CAGR for the AI glasses SoC market from 2024 to 2028, with market sizes for CIS and LCOS expected to reach $273 million and $153 million respectively by 2028 [1][13][14] Group 1: Company Developments - Alibaba has launched the WOW Quark AI + AR glasses, utilizing a mainstream SoC and an additional BES2800 chip for enhanced energy efficiency, featuring dual micro-LEDs and a waveguide system [2][5] - Rokid's AI + AR glasses employ similar silicon components and also use micro-LEDs from Crystal Optoelectronics, equipped with four waveguides compared to Alibaba's two per eye [2][5] - Xreal has adopted a different approach by combining micro-OLEDs with a birdbath optical stack, which, while potentially heavier, offers full-color images [2][5] Group 2: Product Specifications - Meta's upcoming AR glasses, Celeste, are expected to be unveiled at the Meta Connect event in September, featuring a high-resolution silicon LCD panel with 58 pixels and a refresh rate of 120 Hz, along with a waveguide display module [3][4] - Battery life remains a critical issue, with early prototypes showing only 4 minutes of usage, making improvements in this area essential for user acceptance [3][4] Group 3: Industry Trends - The report indicates that the short-term adoption of silicon waveguides in AR displays is limited due to high costs, with a silicon wafer costing $5 supporting only 3-4 pairs of glasses [4] - The collaboration between Tianyue Advanced and Sunny Optical aims to advance the application of silicon carbide substrates in optical fields, which could benefit AI glasses and automotive displays [11] Group 4: Market Predictions - Morgan Stanley forecasts that the total addressable market for system-level chips in AI glasses will grow at an 80% CAGR from 2024 to 2028 [13] - By 2028, the total addressable market for image sensors in AI glasses is projected to reach $273 million, while the market for silicon LCDs in AR devices is expected to hit $153 million [14]