Core Insights - The live crab industry, particularly the hairy crab, faces significant logistical challenges due to its short shelf life and high sensitivity to temperature, necessitating rapid delivery within 48 hours and strict temperature controls [1][6] - Companies like Yangcheng United and Yujia Shifu have successfully integrated advanced logistics solutions to enhance customer experience and maintain product quality, leading to substantial sales growth [3][7] Group 1: Industry Challenges - The hairy crab's logistics require meticulous planning, including route optimization and flexible capacity management, to prevent high mortality rates during transport [1] - A temperature increase above 20 degrees Celsius can lead to a 50% increase in crab mortality, significantly impacting brand reputation and customer costs [3] Group 2: Successful Strategies - Yangcheng United has maintained the top sales position on JD platform by focusing on customer retention and enhancing the overall consumption experience through improved logistics [3][4] - JD Logistics provides comprehensive cold chain solutions, ensuring temperature control and quality monitoring throughout the delivery process, which has reduced crab mortality rates by approximately 50% [6] Group 3: Growth and Expansion - Yujia Shifu has achieved a 50% annual sales growth for three consecutive years by expanding its logistics network, allowing for delivery to remote areas [7][10] - The company now achieves next-day delivery for 90% of its orders, with some cities receiving same-day service, significantly enhancing customer satisfaction [10] Group 4: Innovative Sales Channels - Xinghe Supply Chain has successfully entered the live-streaming sales market, leveraging JD Logistics' flexible fulfillment capabilities to manage fluctuating order volumes during peak sales periods [11] - The collaboration with JD Logistics allows for efficient handling of large order spikes, ensuring stable output and cost control [11]
从“送得到”到“管得好”，京东物流助力大闸蟹商家构筑品牌护城河