让直播成为乡村振兴的“新农具”，珠海团队联合开展电商助农

Core Insights - The training program "Live Streaming Empowerment for New Agriculture" aims to enhance e-commerce skills for agricultural producers in the Zhuhai region, integrating resources from leading companies and practical experiences from local champions [1][2] - The initiative addresses key challenges in agricultural product sales, such as difficulty in selling quality products, lack of professional live streaming teams, and inadequate logistics and packaging [1] - The training employs a collaborative model involving government guidance, business association support, corporate empowerment, and benchmark demonstration to systematically tackle the challenges in rural e-commerce [1] Training Content - The training includes theoretical lectures, case analyses, and practical simulations to provide comprehensive live streaming e-commerce skills to participants [1] - Key topics covered include market trends, commercial opportunities, team building, and the entire live streaming process from initiation to review [2] - The program emphasizes the importance of establishing a full-process control system for sustainable profitability in live streaming, moving beyond the perception of high entry barriers [2] Future Plans - The training aims to create a long-term empowerment mechanism by continuously introducing e-commerce resources and establishing a closed-loop ecosystem of training, practice, and iteration [2] - Future initiatives will include regular retraining and benchmark incubation to ensure that live streaming e-commerce becomes an effective tool for rural revitalization [2]