全新揽境上市喊出“直营价”，比预售价低3万元！一汽-大众吴迎凯：一次性把价格定到位

Core Viewpoint - The pricing strategy for the new model, the all-new Langjing, has been successfully executed by the Chinese team, resulting in a significant price reduction compared to previous models, aiming to attract both fuel and new energy vehicle users [1][2]. Pricing Strategy - The starting price of the all-new Langjing has been reduced by 30,000 yuan compared to its pre-sale price, with the 450 four-wheel drive Supreme and Flagship versions priced at 269,900 yuan and 299,900 yuan respectively [2]. - The final pricing is set around 260,000 yuan, which is even slightly lower than the terminal price of the previous model, indicating a strategic move to simplify pricing for consumers [2]. Enhanced Chinese Team Influence - The Chinese team has gained more decision-making power in the design and development processes, with both Chinese and German teams proposing ideas in parallel, leading to the adoption of the Chinese team's design for the all-new Langjing [3]. - The all-new Langjing features the fifth-generation EA888 engine, which offers performance comparable to or exceeding some electric vehicles, and includes advanced driver assistance systems [3]. Advanced Driver Assistance Systems - The all-new Langjing is equipped with the IQ.Pilot enhanced driver assistance system, capable of high-speed navigation assistance and other advanced features, marking the transition to the second phase of intelligent driving [5]. - The company plans to achieve full coverage of urban and highway scenarios by 2026, with the all-new Langjing already covering 95% of urban roads and 100% of highways [5]. Direct Sales Model - The all-new Langjing will be sold through a direct sales model, allowing consumers to purchase directly from the company, ensuring price transparency and eliminating negotiation space [7]. - A dedicated team of nearly 50 members has been established to facilitate direct communication with customers, aiming to better understand and meet their needs [7]. Market Positioning - The large six-seat SUV market is becoming increasingly competitive, with new entrants like Tesla, but the company believes there is still significant opportunity for fuel vehicles due to their established advantages in power, safety, and quality [5][7]. - The company aims to leverage its existing customer base of 20 million users to enhance service and maintain customer loyalty, positioning itself effectively against new energy vehicles [7].