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借势OPPO,重心在海外的上汽MG开始猛攻国内市场
Jing Ji Guan Cha Wang·2025-08-08 14:12

Core Insights - The new MG4 electric vehicle has received over 11,000 orders within 24 hours of its launch, indicating a strong market demand and the beginning of a competitive landscape in the entry-level electric vehicle segment [2] - MG4 adopts a "low price, high configuration" strategy with a pre-sale price range of 73,800 to 105,800 yuan, making advanced technologies accessible in the sub-100,000 yuan market [2] - The vehicle features high-end technology such as the Qualcomm Snapdragon 8155 chip, which is typically found in higher-priced models, enhancing its competitive edge [2][3] Technology and Features - The MG4 is the only electric vehicle in its price range to utilize CTB (cell-to-body) battery integration technology, which is commonly found in vehicles priced between 200,000 to 300,000 yuan [3] - The vehicle will be equipped with a semi-solid-state battery, expected to improve low-temperature performance and safety, with mass production planned for later in the year [3][4] - The semi-solid-state battery technology is a result of a partnership between SAIC Group and Qingtao Energy, with SAIC becoming the largest institutional investor in Qingtao [4] Market Strategy and Challenges - MG has shifted its sales focus towards the European market, with a target of over 700,000 global deliveries in 2024, including more than 240,000 units in Europe [4] - The introduction of tariffs on Chinese electric vehicles by the EU in 2024 poses a new challenge for MG in maintaining its market position in Europe [4] - MG's brand manager emphasized the commitment to the European market despite the challenges posed by tariffs, indicating a strategic focus on technological advancement and market penetration [4]