“有温度”的 国债下乡

Core Insights - The article highlights the increasing public engagement and awareness regarding government bonds, particularly in rural areas, facilitated by the efforts of the People's Bank of China in Xiangtan City [1][2] Group 1: Government Bond Promotion - The People's Bank of China in Xiangtan has been actively promoting government bonds through various initiatives, including a "Rural Bond Promotion Season" that has reached over 100,000 views [2] - The bank has collaborated with local media to create a dedicated column titled "Government Bonds Benefit Agriculture and People," enhancing public knowledge about bonds [2] - Interactive activities, such as a quiz on savings bonds, attracted over 1,500 participants, showcasing effective public engagement strategies [2] Group 2: Service Accessibility - To address service accessibility in rural areas, the bank developed an electronic map marking 264 bond purchase points and 5 redemption locations, improving investor access [2] - The introduction of the "Rural Bond Direct Bus" service aims to provide comprehensive support throughout the bond purchasing process, ensuring that citizens receive assistance at every stage [2] - In 2025, the total sales of government bonds in Xiangtan reached 129 million yuan, reflecting a year-on-year growth of 1.4%, with county and township sales increasing by 16.1% [2]