Core Insights - The article highlights the innovative financial services implemented by the People's Bank of China in Ar Horqin Banner to support local herders during their seasonal migration, addressing their cash withdrawal and payment challenges [1][2]. Group 1: Financial Services Innovation - The People's Bank of China in Chifeng has established mobile payment service stations along key migration routes, providing one-stop services including cash withdrawal, transfer, and loan consultation [2]. - A total of 8 standardized mobile payment service stations have been set up, staffed with bilingual service personnel to assist herders [2]. - The financial department has developed emergency payment plans to address unpredictable weather and sudden situations during the migration process [2]. Group 2: Community Engagement and Education - The financial institution conducted a 15-day survey covering 600 kilometers, visiting 52 herder families to understand their payment difficulties during migration [1]. - Financial literacy initiatives, such as the "Financial Micro Classroom," have been implemented to educate herders on mobile payment and fraud prevention, resulting in significant engagement [3]. - A video guide on fraud prevention has garnered over 9,000 views, successfully preventing two telecom fraud cases and recovering 65,000 yuan for herders [3]. Group 3: Impact and Results - The service stations have processed over 1,300 small cash withdrawal transactions, totaling more than 300,000 yuan, and issued 18 specialized migration loans [2]. - The financial services have achieved a 100% coverage rate, effectively resolving the "last mile" issue of financial services for herders during their migration [2].
为游牧转场保驾护航
Jin Rong Shi Bao·2025-08-08 07:55