清廉为笔 责任为墨

Core Viewpoint - The construction of a clean financial culture is essential for the stable operation of the financial system and the political ecology of the industry, as emphasized by General Secretary Xi Jinping at the Central Financial Work Conference [1]. Group 1: Clean Financial Culture as a Foundation - Clean financial culture is viewed as the lifeline of the insurance industry, integrating integrity into governance, compliance, business development, and team building [2]. - The Beijing Insurance Industry Association has issued a self-discipline convention and a code of conduct to establish clear boundaries for industry practitioners, transitioning from soft advocacy to hard constraints [2]. - Over the past three years, the industry has conducted more than 400 warning education activities to instill a strong sense of integrity among practitioners [2]. Group 2: Innovative Education and Engagement - The Beijing insurance sector has developed a dual-track education model combining "clean lectures" and warning education to enhance awareness of anti-corruption and traditional integrity culture [3]. - Creative promotional materials, such as "comic pocket books," have been used to present integrity norms in an engaging manner, fostering a deeper understanding among practitioners [3]. - Activities like large-scale integrity knowledge competitions and collective study sessions have been organized to promote active participation and recognition of clean culture [3]. Group 3: Brand Building and Cultural Integration - The insurance industry is working to create a multi-layered, comprehensive brand education ecosystem that integrates clean culture with traditional Chinese values [4]. - The Beijing Insurance Association has collaborated with academic institutions to explore historical integrity concepts, enhancing the cultural depth of clean financial practices [4]. - A series of clean brand activities have been conducted, reaching over 300 institutions and establishing a robust educational network [4]. Group 4: Expanding Influence through New Media - The Beijing Insurance Association has utilized new media platforms to disseminate over 370 articles on clean culture, significantly increasing public awareness [5]. - Collaborative media efforts have led to the creation of specialized programs that promote clean culture to millions of citizens [5]. Group 5: Collaborative Mechanisms for Industry Development - The establishment of 11 "clean co-construction groups" aims to enhance collaboration and experience sharing among various member institutions [7]. - Member institutions are encouraged to develop unique paths for clean culture construction, integrating it into their strategic planning [7]. - Innovative initiatives, such as themed family sports events and short video series on integrity, have garnered significant public attention and engagement [7]. Group 6: Social Outreach and Public Trust - The insurance industry has leveraged public awareness campaigns to effectively communicate clean culture principles to the broader society, enhancing public trust [8]. - The industry remains committed to maintaining a clean financial culture as a key component of its high-quality development and contribution to national modernization efforts [8].