一张保单的温暖蜕变 开启医险融合新篇章
Jin Rong Shi Bao·2025-08-08 08:01

Core Insights - The integration of insurance and healthcare services is transforming the role of insurance policies into a comprehensive health management tool, moving beyond mere claims processing to encompass prevention, treatment, and rehabilitation [1][2][3] Group 1: Insurance and Healthcare Integration - The collaboration between Taikang Insurance and Sanbo Brain Hospital exemplifies a shift towards a holistic health partnership, where insurance becomes a proactive participant in the entire health cycle [2][3] - Health lectures and tailored educational sessions are being conducted regularly to address various health concerns, emphasizing the importance of preventive care and health management [2][3] - The "Jianbao Tong" system allows for seamless claim processing directly at hospitals, significantly reducing the waiting time for patients and enhancing their overall experience [4][6] Group 2: Service Efficiency and Customer Experience - The "Jianbao Tong" service has simplified the claims process, allowing patients to receive reimbursements immediately upon discharge, thus alleviating financial burdens associated with hospital deposits [6][7] - Since the launch of the "Jianbao Tong" project in 2022, Taikang Insurance has established 58 service stations nationwide, serving over 110,000 individuals, showcasing the effectiveness of their integrated service model [7][8] - The partnership with hospitals not only improves patient care but also enhances the reputation of Taikang Insurance through positive customer experiences [4][7] Group 3: Strategic Expansion and Ecosystem Development - Taikang Insurance is building a comprehensive ecosystem by establishing five major medical centers across key regions in China, providing over 5,000 hospital beds to meet healthcare demands [8][9] - The company has formed partnerships with over 3,200 hospitals, with more than 56% being tertiary hospitals, ensuring widespread access to their efficient insurance services [8][9] - Investments in specialized medical institutions further strengthen the integration of insurance and healthcare, facilitating innovative health management solutions [9]