“一证一品同标”农药新政落地 将彻底改变农药行业游戏规则

Core Viewpoint - The recent announcement by the Ministry of Agriculture and Rural Affairs regarding the significant revision of pesticide label management is set to fundamentally reshape the responsibility chain and brand management logic within the pesticide industry, effective from January 1, 2026 [1] Summary by Relevant Sections Announcement Details - The new regulation mandates that from January 1, 2026, pesticide products with the same registration number must display the same trademark, and products that are processed or repackaged cannot use the trademark of the contractor [1][4] - The principle of "one certificate, one product, one label" is officially changed to "one certificate, one product, same label," which will alter the competitive landscape of the pesticide industry [1] Industry Impact - The revision is expected to enhance pesticide regulation and standardization, helping to combat price competition and prevent illegal practices, thus creating a clearer market environment for legitimate businesses [2] - The market is anticipated to transition from chaotic competition and fragmented operations to a more sustainable, high-quality development path, emphasizing brand recognition and product differentiation [2][3] - Leading pesticide companies are likely to benefit from the new regulations due to their existing registration certificates, while smaller, less technically capable manufacturers may face accelerated elimination from the market [2][3] Company Responses - Companies like Zhongnong Lihua express that the new standards align with their long-term competitive strategies, focusing on product quality, safety, and market influence [3] - The new regulations are seen as a positive development for companies with strong brand recognition and product differentiation, reinforcing their market position [2][3]