让古老文明焕发耀眼光芒

Core Insights - The article highlights the significant growth of the cultural tourism industry in Shaanxi Province, particularly in Baoji, driven by a strong recognition of traditional Chinese culture and historical knowledge among the public [1][2][10] - In 2024, Baoji is expected to receive over 100 million tourists, generating a total tourism revenue of 71.175 billion yuan, marking year-on-year increases of 33.59% and 48.85% respectively [1] - The provincial government aims to develop the cultural tourism sector into a trillion-yuan industry cluster, emphasizing the integration of culture and tourism as a key strategy for regional economic development [4][12] Industry Development - Shaanxi Province has a rich cultural heritage with over 49,000 immovable cultural relics and 7.74 million movable cultural relics, providing a solid foundation for tourism product development [3] - The province has established a modern tourism industry system with 598 A-level tourist attractions, including 187 high-level attractions, which account for 31.27% of the total A-level attractions [3] - The local financial system is adapting to the needs of the cultural tourism industry by enhancing financial supply and aligning it with industry demands, facilitating high-quality development [2][4] Financial Support and Innovation - Financial institutions in Shaanxi are innovating their lending practices to better support the cultural tourism sector, including long-term loans and risk compensation funds for qualified enterprises [4][6][7] - The People's Bank of China, Shaanxi branch, is collaborating with local government departments to provide financial backing for key industry chains, promoting a sustainable development model for cultural tourism [5][12] - Various banks are developing specialized financial products tailored to the needs of different segments within the cultural tourism industry, such as credit loans for startups and long-term financing for established enterprises [8][9] Market Performance - During the recent "May Day" holiday, Shaanxi's tourism sector saw a remarkable increase in visitor numbers and revenue, with 574.69 million tourists visiting key attractions, a year-on-year growth of 10.08% [10] - The performing arts market also experienced explosive growth, with 2,445 performances held, a staggering increase of 155.48% compared to the previous year [10][11] - The evolving preferences of tourists are shifting from mere visits to deeper cultural experiences, prompting cultural tourism enterprises to innovate continuously [11]