5月份社会消费品零售总额同比增长6.4% 消费市场向好态势更加稳固

Group 1: Retail Performance - In the first five months of this year, the total retail sales of consumer goods reached 20.32 trillion yuan, with a year-on-year growth of 5% [1] - In May, the retail sales of consumer goods totaled 4.13 trillion yuan, showing a year-on-year increase of 6.4%, which is the highest monthly growth rate since last year [1] - The retail sales of goods increased by 6.5% year-on-year in May, with significant contributions from furniture, home appliances, and communication equipment categories, which grew by 25.6%, 53%, and 33% respectively [1][2] Group 2: Holiday Consumption - The "May Day" and Dragon Boat Festival holidays significantly boosted cultural and tourism consumption, with domestic travel reaching 314 million trips during the "May Day" holiday, a 6.4% increase year-on-year [2] - During the Dragon Boat Festival, domestic travel reached 119 million trips, with total spending of 427.3 billion yuan, reflecting a year-on-year growth of 5.9% [2] - The retail sales of sports and entertainment products saw a year-on-year growth of 28.3% in May, continuing a double-digit growth trend since the beginning of the year [2] Group 3: E-commerce and Online Retail - Online retail sales increased by 8.5% year-on-year in the first five months, with physical goods online retail sales growing by 6.3%, accounting for 24.5% of total retail sales [3] - The optimization of the departure tax refund policy has led to a significant increase in inbound consumption, with the number of tax refund transactions growing by 116% in the first month of implementation [3] - The number of departure tax refund stores has increased to 5,196, which is 1.4 times the number expected by the end of 2024 [3] Group 4: Consumer Experience and Innovation - Physical retail enterprises are continuously innovating diverse consumption scenarios to enhance consumer experience, with retail sales from physical stores growing by 4.5% year-on-year in the first five months [4] - Membership warehouse stores saw retail sales growth exceeding 30%, while convenience stores, specialty stores, and supermarkets grew by 8.5%, 6.3%, and 5.7% respectively [4] - The positive consumption trend in May is attributed to the continuous upgrade of consumption structure and the effective implementation of policies such as the replacement of old products [4]