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“热”力全开 消费新场景激发夏日文旅新活力
Xin Hua Wang·2025-08-08 07:59

Group 1 - The government aims to unleash the consumption potential in culture, tourism, and sports, as highlighted in this year's work report and the "Consumption Promotion Action Plan" issued by the Central and State Offices [1][2] - Various regions are innovating and enriching consumption scenarios to meet tourists' personalized and quality demands, thereby enhancing tourism services and stimulating market vitality [1][2] Group 2 - The "event economy" is becoming a new driver for consumption, with increased public interest in experiential and participatory tourism, particularly through the integration of sports and tourism [2][4] - In Jiangsu Province, over 1,800 cultural and tourism activities will be organized during the ongoing city football league, along with more than 1,300 benefit measures to promote local tourism [4] Group 3 - The "night economy" is gaining momentum, with diverse and creative nighttime consumption models boosting the tourism market [5][7] - Shanghai is launching a 2025 Night Life Festival featuring 130 themed summer night activities, while other cities like Hebei and Chongqing are enhancing their night markets and nighttime attractions to stimulate consumption [7] Group 4 - Unique industries are activating new consumption dynamics, such as the current lychee harvesting season in Guangzhou, where various activities are being organized to attract domestic tourists [9] - Ningxia is introducing a "red wine +" consumption model to create new consumption scenarios, showcasing the unique charm of local wines [11] Group 5 - The upcoming summer travel peak is expected to see significant growth, with an estimated 150 million passengers in civil aviation during the summer transport period, representing a 5.4% year-on-year increase [13] - The overall travel industry is experiencing a boost due to upgraded demand and new supply, with differentiated cultural and tourism experiences driving the entire tourism chain [13]