Group 1 - The core event is the "RED LAND" activity organized by Xiaohongshu, taking place from August 8 to August 10 in Shanghai, aimed at game and anime enthusiasts [1] - Xiaohongshu's community market manager expressed that the unique setting of Fuxing Island aligns well with themes from games and anime, creating an immersive experience for attendees [1] - Prior to the event, nearly 300,000 users participated in a quiz to obtain free tickets, with tickets for daytime activities selling out in as little as 3 seconds and combined tickets selling out in 2 seconds [1] Group 2 - In the past year, the volume of posts related to anime and gaming on Xiaohongshu ranked third and fourth among all categories, with year-on-year growth rates of 175% and 168% respectively [1]
小红书：近30万用户参与RED LAND答题免费领票
Xin Lang Ke Ji·2025-08-08 07:58