“黄金平替”成为市场“新宠”

Group 1: Market Trends - The "golden alternative" market is gaining traction, with silver and platinum becoming popular in the precious metals market [1] - Silver prices have surged, reaching a peak of $37 per ounce in June, the highest in nearly a decade, while domestic silver prices exceeded 8.46 yuan per gram [1] - Platinum futures prices have also risen, hitting $1,447.9 per ounce, marking a 50% increase year-to-date [1] Group 2: Investment Opportunities - Investment in silver products has seen a significant increase, with sales of silver bars and ingots rising over 40% year-on-year [2] - The rise in precious metal prices is attributed to expectations of a prolonged interest rate cut cycle by the Federal Reserve and escalating geopolitical risks [2] - Experts suggest that platinum still has room for price growth despite its recent surge, as supply is unlikely to increase in the short term and its potential applications in hydrogen energy and fuel cells remain untapped [3] Group 3: Consumer Behavior - Many consumers are shifting from gold to platinum due to its aesthetic appeal and stability, leading to increased sales of platinum jewelry [1][3] - In markets like Shenzhen, some vendors are reducing gold sales space in favor of platinum, indicating a shift in consumer preference [1] Group 4: Investment Strategies - Investors are advised to approach platinum as a long-term asset rather than focusing on short-term fluctuations, with a recommendation to choose reputable brands and verification agencies for physical platinum investments [3] - The white silver market is experiencing a surge in new investment accounts and trading volume, with a 323% increase in new accounts and a 175% increase in trading volume since May [4]