Core Insights - Crocs, the manufacturer of "Croc shoes," has projected a revenue decline of 9% to 11% year-over-year for Q3, leading to a nearly 30% drop in stock price, reaching a three-year low of $74.39, with a total market value of $4.171 billion [1][2] Revenue Growth Trends - Crocs was founded in 2002 and initially targeted sailing and outdoor enthusiasts, launching its first Croc shoe that same year, which quickly expanded to over 40 countries [2] - In 2023, Crocs achieved a record sales figure of 120 million pairs, generating $3.962 billion in revenue, an 11.46% increase year-over-year, with a net profit of $793 million, reflecting a 46.73% growth [2] - However, revenue growth has been slowing, with year-over-year growth rates for the main brand declining from 14.6% to 2.4% from Q1 2024 to Q1 2025 [2] Market Dynamics - CEO Andrew Rees noted that U.S. consumers are cautious with discretionary spending, leading to decreased foot traffic, particularly affecting wholesale and outlet sales, compounded by concerns over potential price increases [3] - The market for "Croc shoes" is becoming increasingly competitive, with various brands like Skechers, Kappa, and others entering the space, offering a range of styles and price points, making Crocs no longer the sole option for consumers [4]
“洞洞鞋”突然卖不动了?知名品牌股价暴跌近30%
Huan Qiu Wang Zi Xun·2025-08-08 14:40