Core Insights - The increasing awareness of women's health management has led to a growing focus on breast health, with a report released by JD Fashion and Yien on August 7, 2023, providing a comprehensive guide for bra selection tailored to different demographics [1][3] Industry Trends - Breast cancer cases in China have reached approximately 420,000 new cases annually, with a breast nodule detection rate of 33.9%, indicating a rising concern for women's breast health [3] - Social media interactions regarding "women's health" have exceeded 660 million in the past year, reflecting a 50% year-on-year increase, highlighting the growing interest in breast health and related products [3] Consumer Behavior - The report indicates a shift in bra consumption from a single functional focus to a more refined matching approach, with market shares for bras that enhance cleavage, minimize larger breasts, and enhance smaller breasts leading the market [3] - Categories such as cooling, invisible, and plus-size bras are experiencing the highest growth rates in the industry [3] Target Demographics - The report identifies four key demographics: developing girls, millennials, mature women, and older women, providing tailored bra selection guidelines based on age, breast type, and situational needs [4][5][7][8] - Developing girls require bras that support body shaping, with recommendations for different styles at various growth stages [4] - Millennials prioritize comfort and style, seeking bras that offer "no-feel" wearability suitable for various activities [5] - Mature women face diverse needs across different life scenarios, requiring bras that provide support and comfort for both professional and casual settings [7] - Older women focus on support and material safety, with recommendations for designs that accommodate body changes and prevent health issues [8] Fashion Trends - The report highlights three major trends in the bra market: outerwear aesthetics, everyday invisibility, and technological fabrics [10][12][14] - The "innerwear as outerwear" trend has gained popularity, with social media discussions exceeding 48.5 million views, showcasing styles like tank tops and lace bras as fashionable outerwear [10] - The demand for "invisible" designs has increased, with bras designed to be discreet under various outfits becoming essential for daily, athletic, and formal occasions [12] - Innovations in bra materials, such as cooling, antibacterial, and eco-friendly fabrics, are becoming more prevalent, with technologies that regulate body temperature and enhance skin health [14]
京东服饰发布科学选文胸白皮书 解决发育期、熟龄女性等多群体内衣选购困扰