轻量化健身形式受热捧，“旅游+健身”成新潮流

Core Insights - The article highlights the increasing enthusiasm for sports consumption among Guangzhou residents, driven by the concept of national fitness and social attributes of sports activities [1][2] Group 1: Sports Consumption Trends - The sales of badminton and table tennis equipment have seen significant growth, with badminton sales increasing by nearly 50% and table tennis equipment sales rising by approximately 30% this year [2] - The popularity of lightweight and flexible fitness activities such as cycling, running, and badminton is on the rise, supported by social platforms and corporate team-building events [2][5] - The trend of "travel + fitness" is emerging, with sports-related travel products like hiking, cycling, and water sports gaining popularity among tourists [5] Group 2: Retail and Online Sales Performance - Retailers like Decathlon have reported a surge in sales of sports equipment, with small fitness items like resistance bands and shuttlecocks seeing sales growth of over 100% [2] - Online sales of sports apparel and outdoor gear have also increased significantly, with categories like running shoes and sports T-shirts seeing over 200% growth compared to last year [4] - In Guangdong, sales of sports apparel and outdoor equipment have shown double-digit growth, with niche activities like surfing and diving becoming mainstream, leading to a 60% increase in related equipment sales [4] Group 3: Event-Driven Tourism - The "follow the event to travel" trend has become a highlight of this summer's tourism market, with various local sports events attracting tourists and boosting local economies through related consumption [5] - Destinations are launching promotional activities around sports events to attract visitors, enhancing the overall tourism experience and extending visitor stays [5]