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Pinterest CEO says agentic shopping is still a long way out
PinterestPinterest(US:PINS) TechCrunchยท2025-08-08 16:33

Core Insights - Pinterest's CEO Bill Ready described the platform as an "AI-enabled shopping assistant," but believes the concept of an agentic web where AI shops on behalf of users is still a long way off [1][3] Company Positioning - Pinterest positions itself at the early stages of the shopping journey, where users seek ideas that may lead to purchases, raising concerns that AI could redirect users to personalized recommendations instead of using Pinterest [2] AI Integration - The company referred to the current exploration of AI-driven experiences as a "Cambrian moment," highlighting its use of AI for recommendation systems, multimodal AI, visual search, conversational search, and advertising efficiencies [5] User Experience - Ready emphasized that Pinterest's proactive recommendations resonate with users, who feel that "Pinterest just gets me," akin to a personal shopping assistant [4] User Concerns - There are growing user concerns regarding the prevalence of AI-generated low-quality content on Pinterest, leading to the introduction of tools to label AI-generated images and filter out such content [8] Talent Acquisition - Pinterest aims to attract AI talent focused on using AI responsibly and positively, distinguishing itself from other social media platforms [9] Financial Performance - Pinterest reported Q2 revenue of $998 million, exceeding expectations, but earnings per share of 33 cents fell short of the anticipated 35 cents, leading to a drop in stock price [10]